KREATIVITAS DAN KUALITAS COFFEE PRESENTATION DI USAHA JASA BOGA COFFEESHOP YOGYAKARTA

Abstract

Penelitian ini bertujuan untuk: (1) mengetahui sejauh mana penerapan kreativitas dan kualitas
coffee presentation yang ditunjukan oleh usaha jasa boga coffeeshop di Yogyakarta dan (2)
memberikan gambaran tentang dampak kreativitas dan kualitas coffee presentation terhadap
persaingan usaha jasa boga coffeeshop di Yogyakarta. Jenis penelitian ini adalah penelitian deskriptif.
Populasi dalam penelitian ini adalah seluruh usaha jasa boga coffeeshop di daerah kota Yogyakarta
yang dihimpun dari situs tripadvisor.com pada 26 Februari 2017 yaitu sebanyak 44 coffeeshop dengan
jumlah sampel sebanyak 10 coffeeshop. Teknik pengumpulan data menggunakan metode observasi.
Validitas instrumen dilakukan dengan validitas isi dengan hasil layak untuk diujikan kepada subyek
penelitian. Teknik analisis data menggunakan analisis deskriptif. Penelitian ini dilakukan pada bulan
Juli-Desember 2017. Hasil penelitian menunjukkan bahwa: (1) kreativitas dan kualitas coffee
presentation di usaha jasa boga coffeeshop Yogyakarta mendapatkan penilaian dalam kategori cukup
baik dan (2) kreativitas dan kualitas coffee presentation di usaha jasa boga coffeeshop Yogyakarta
dapat berdampak pada keunggulan bersaing. Selain itu, adanya kreativitas dan kualitas coffee
presentation dapat memikat para konsumen karena produknya yang bervariasi dan berbeda dengan
menu-menu di coffeeshop lainnya, sehingga dapat meningkatkan nilai penjualan.

Kata kunci: Kreativitas, Kualitas, dan Coffee Presentation

This study aims to: (1) find out the extent to which the application of creativity and quality of
coffee presentation shown by coffeeshop business in Yogyakarta and (2) provide an overview of the
impact of creativity and quality of coffee presentation to business competition coffeeshop in
Yogyakarta. The type of this research is descriptive research. The population in this research is all
coffeeshop business in Yogyakarta city area which collected from tripadvisor.com website on 26
February 2017 that is as much as 44 coffeeshop with 10 sample of coffeeshop. Technique of collecting
data using observation method. Instrument validity is done with content validity and the result is
compatible to be tested to the subject of research. Data analysis techniques using descriptive
analysis.This research was conducted in July-December 2017. The result of the research shows that:
(1) the creativity and quality of coffee presentation in coffeeshop business Yogyakarta get good
category and (2) the creativity and the quality of coffee presentation in catering coffeeshop
Yogyakarta can impact on the competitive advantage. In addition, the creativity and quality of coffee
presentation can attract consumers because its products are varied and different from the menus in
other coffeeshop, so as to increase the value of sales.

Keywords: Creativity, Quality, and Coffee Presentation