THE INFLUENCE OF DETERMINING FACTORS OF ACCEPTANCE OF THE UTAUT2 MODEL AND PERCEIVED RISK ON STUDENT SHOPEE PAYLATER USED

Abstract

This study aims to determine the effect of determinants of acceptance of the UTAUT2 model and perceived risk on student Shopee Paylater used. This research used 320 samples Yogyakarta State University students who used Shopee Paylater. The sample collection technique used the purposive sampling. The analysis technique used the Partial Least Squares-Structural Equation Model (PLS-SEM) method with smartPLS version 3 software. The results of this study indicate that there is a positive and significant effect of performance expectancy on behavioral intention with a significance value of 0,037, there is no effect of effort expectancy on behavioral intention, there is a positive and significant effect of social influence on behavioral intention with a significance value of 0,034, there is a positive and significant effect of facilitating conditions on behavioral intention with a significance value of 0,003, there is a positive and significant effect facilitating conditions on use behavior with a significance value of 0,006, there is no hedonic motivation effect on behavioral intention, there is a positive and significant effect on price value on behavioral intention with a significance value of 0,017, there is a positive and significant effect of habit on behavioral intention with a significance value of 0 .000, there is a positive and significant effect of habit on use behavior with a significance value of 0,000, there is a positive and significant effect of behavioral intention on use behavior with a significance value of 0,009, and there is a negative and significant effect of perceived of risk on use behavior with a significance value of 0,000