THE EFFECT OF SERVICE QUALITY, RELIGIOSITY, AND KNOWLEDGE OF SHARIA BANKING ON THE STUDENTS’ DECISION TO BECOME SHARIA BANK CUSTOMERS

Abstract

This study aims to determine the effect of Service Quality, Religiosity, and Knowledge of Sharia Banking on the Students' Decisions to Become Sharia Bank Customers partially and simultaneously. The population in this study were students from 5 (five) Islamic universities in Yogyakarta and service users in Sharia banks. The sampling technique used in this research is purposive sampling. The data analysis technique used in this research is multiple linear regression. The results of this study indicate that partially the Service Quality, Religiosity, and Knowledge of Sharia Banking had a positive and significant effect on the Students' Decision to Become Sharia Bank Customers. The results of this study also indicate that Service Quality, Religiosity, and Knowledge of Sharia Banking simultaneously have a positive and significant impact on the Students' Decisions to Become Sharia Bank Customers.

Keywords:

Service Quality, Religiosity, Knowledge of Sharia Banking, The Student Decisions to Become Sharia Bank Customers.