THE EFFECT OF INVESTMENT MOTIVATION, INVESTMENT KNOWLEDGE, AND MINIMUM INVESTMENT CAPITAL ON INVESTMENT INTEREST IN THE ISLAMIC CAPITAL MARKET IN ACCOUNTING STUDENTS AT YOGYAKARTA STATE UNIVERSITY

Abstract

This study aimed to determine The Effect of Investment Motivation, Investment Knowledge, and Minimum Investment Capital on Investment Interest in the Islamic Capital Market in Accounting Students at Yogyakarta State University. This study employed quantitative design. The research population were active undergraduate Accounting, Faculty of Economics, Yogyakarta State University. The sampling utilized purposive sampling technique and obtained a total of 170 respondents. The data collected using questionnaire. The analysis prerequisite test includes normality test, linearity test, multicollinearity test and heteroscedasticity test. Multiple linear regression analysis was the data analysis technique utilized to test the hypothesis.  The study’s findings indicate that: (1) investment motivation positively affects investment interest in the Islamic capital market; (2) investment knowledge positively affects investment interest in the Islamic capital market; and (3) minimal investment capital did not affect investment interest in the Islamic capital market.  Thus, efforts are needed to attract the minimum investment capital, including socialization and education about the benefits obtained if you invest with only Rp. 100,000.

Keywords: Investment Motivation, Investment Knowledge, Minimum Investment Capital, Investment Interest in the Islamic Capital Market