THE EFFECT OF SHARIA FINANCIAL LITERACY AND RISK PERCEPTIONS ON INVESTMENT IN SHARIA SHARE

Abstract

This study aims to determine: 1) The effect of Islamic Financial Literacy on Sharia Stock Investment Interest of Undergraduate Students in the Accounting Study Program, Faculty of Economics, Yogyakarta State University. 2) The Influence of Risk Perception on Interest in Sharia Stock Investment in Undergraduate Students of Accounting Study Program, Faculty of Economics, Yogyakarta State University. This research belongs to the type of quantitative research by analyzing primary data. The population in this study were active undergraduate students of the 2018 – 2020 accounting study program, Faculty of Economics, Yogyakarta State University, totaling 298 students. Sampling using a purposive sampling and proportional random sampling methods, with the number of respondents as many as 171 students. The data collection technique used questionnaires which were distributed indirectly to students using google form media. The data analysis technique used is a prerequisite test, multiple linear regression test, and hypothesis testing with a T-test and F test. The results of this study indicate that 1) Sharia financial literacy has a positive and insignificant effect on interest in Islamic stock investment in undergraduate students of the Accounting Study Program, Faculty of Economics, Yogyakarta State University, indicated by an at-value of 1.174 which is smaller than T-table and a significance value of 0.242. greater than 0.05. 2) Risk perception has a positive and significant influence on interest in Islamic stock investment in undergraduate students of the Accounting Study Program, Faculty of Economics, Yogyakarta State University, as indicated by the t-value of 2.627 which is greater than the T-table value of 1.974 and the significance value of 0.009 is less than 0.05.