THE EFFECT OF GREEN ACCOUNTING KNOWLEDGE AND ENVIRONMENTAL AWARENESS ON THE PRO-ENVIRONMENTAL BEHAVIOR OF STUDENTS

Abstract

This research aims to determine the effect of: (1) Green Accounting Knowledge, (2) Environmental Awareness on Pro-Environmental Behavior, and the influence of Gender on the relationship of, 3) Green Accounting Knowledge on Pro-Environmental Behavior, and (4) Environmental Awareness on Pro-Environmental Behavior. The sample in this research is 169 students accounting UNY. Hypothesis testing in this study used simple linear regression analysis and Moderated Regression Analysis (MRA). The results of this study indicate that: (1) Green Accounting Knowledge has positive effect on the Pro-Environmental Behavior. (2) Environmental Awareness has positive effect on the Pro-Environmental Behavior. (3) Gender does not moderate the effect of Green Accounting Knowledge on Pro-Environmental Behavior of Accounting Students. (4) Gender does not moderate the influence of Environmental Awareness on Pro-Environmental Behavior of Accounting Students.

Keywords: Green Accounting Knowledge, Environmental Awareness, Pro-Environmental Behavior, Gender.