THE EFFECT OF RELIGIOUSITY, PROMOTION, AND BANK REPUTATION ON THE INTEREST IN SAVING IN ISLAMIC BANKS

Abstract

Abstract: The Effect of Religiousity, Promotion, and Bank Reputation on the Interest in Saving in Islamic Banks. This study aims to determine (1) the effect of religiousity on the interests of saving in Islamic banks, (2) the effect of promotion on the interests of saving in Islamic banks, and (3) the effect of bank reputation on the interests of saving in Islamic banks. The research method used is a quantitative method with data collection technique through questionnaire. The subject of this study was the students of the Faculty of Economics, Yogyakarta State University. Sample selection used a purposive sampling method with the number of respondents 145. The data analysis techniques used in this study are descriptive analysis and multiple linear regression analysis. The results of this study showed that religiousity has a positive effect on the interest in saving in sharia banks with a regression coefficient value of 0.223 and significance value of 0.017. Promotion does not affect the interest in saving in sharia banks with a regression coefficient value of 0.130 and significance value of 0.163. The bank's reputation has a positive effect on the interest in saving in sharia banks with a regression coefficient value of 0.35 and significance value of 0.017. religiousity, promotion, and reputation explain 24.3% variances on the interest in saving in sharia banks.

Keywords: Religiousity, Promotion, Bank Reputation, Interest in Saving, Islamic Banks

Abstrak: Pengaruh Religiusitas, Promosi, dan Reputasi Bank terhadap Minat Menabung di Bank Syariah. Penelitian ini bertujuan untuk mengetahui: (1) pengaruh religiusitas terhadap minat menabung di bank syariah, (2) pengaruh promosi terhadap minat menabung di bank syariah, dan (3) pengaruh reputasi bank terhadap minat menabung di bank syariah. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik pengumpulan data melalui kuisioner. Subjek penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Negeri Yogyakarta. Pemilihan sampel menggunakan non probability sampling. Pengambilan sampel dengan metode purposive sampling dengan jumlah responden 145. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis regresi liner berganda. Hasil penelitian ini menunjukkan bahwa religiusitas berpengaruh positif terhadap minat menabung di bank syariah dengan nilai koefisien regresi 0,223 dan nilai signifikansi 0,017. Promosi tidak berpengaruh terhadap minat menabung di bank syariah dengan nilai koefisien regresi 0,130 dan nilai signifikansi 0,163. Reputasi bank berpengaruh positif terhadap minat menabung pada bank syariah dengan nila koefisien regresi 0,350 dan nilai signifikansi 0,017. Religiusitas, promosi, dan reputasi menjelaskan 24,3% varians minat menabung di bank syariah.

Kata Kunci: Religiusitas, Promosi, Reputasi Bank, Minat Menabung, Bank Syariah