THE EFFECT OF FRAMING NEGATIVE MEDIA AND SELF-DEVELOPMENT MOTIVATION ON STUDENT'S SELF-EFFICACY IN THE ISSUE OF SHIFTING THE EXISTENCE OF THE ACCOUNTING PROFESSIONAL IN INDONESIA

Abstract

Abstract: The Effect of Framing Negative Media and Self-Development Motivation on Student's Self-Efficiency in the Issue of Shifting the Existence of the Accounting Professional in Indonesia. This study aims to examine : (1) how is the impact of Framing Negative of media regarding the issue of shifting the existence of accountants in Indonesia on accounting students/I accounting faculty at FE UNY, (2) how is the motivation for self-development of students/I accountants at FE UNY on the issue of shifting the existence of accountants in Indonesia. Indonesia. This research is a causal asosiatif research. The population in this study were students of Accounting Study Program S1 Faculty of Economics, Yogyakarta State University. Then the determination of the sample using purposive sampling method. The selected sample was 190 students. The data analysis technique used is multiple linear regression analysis.The results of this study indicate that (1) the Framing Negative of the media has no effect the self-efficacy of students of the Accounting Study Program, Faculty of Economics, Yogyakarta State University in Facing the Shifting Issue of the Existence of the Accountant Profession in Indonesia. (2) Self-Development Motivation has a positive effect on the self-efficacy of students in the Accounting Study Program, Faculty of Economics, Yogyakarta State University in Facing the Shifting Issue of the Accountant Profession in Indonesia.

Keywords: Framing Negative Media, Self-development motivation, Self-Efficacy

Abstrak: Pengaruh Framing Negatif Media dan Motivasi Pengembangan Diri terhadap Efikasi Diri Mahasiswa Menghadapi Isu Pergeseran Eksistensi Profesi Akuntan di Indonesia. Penelitian ini memiliki tujuan untuk mengetahui : (1) bagaimana dampak Framing Negatif media mengenai isu Pergeseran eksistensi akuntan di Indonesia terhadap Mahasiswa/I akuntansi FE UNY, (2) bagaimana Motivasi pengembangan diri Mahasiswa/I Akuntan FE UNY terhadap Isu Pergeseran Eksistensi Akuntan di Indonesia. Penelitian ini adalah penelitian hubungan asosiatif kausal. Populasi yang ada dalam penelitian ini adalah mahasiswa - mahasiswi Prodi Akuntansi S1 Fakultas Ekonomi Universitas Negeri Yogyakarta. Lalu penentuan sampel menggunakan metode purposive sampling. Sampling yang terpilih sebanyak 190 mahasiswa. Teknik analisis data yang digunakan adalah uji analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa (1) Framing Negatif Media tidak berpengaruh terhadap efikasi diri mahasiswa Prodi S1 Akuntansi Fakultas Ekonomi Universitas Negeri Yogyakarta dalam Menghadapi Isu Pergeseran Eksistensi Profesi Akuntan di Indonesia. (2) Motivasi Pengembangan Diri berpengaruh positif terhadap efikasi diri mahasiswa Prodi S1 Akuntansi Fakultas Ekonomi Universitas Negeri Yogyakarta dalam Menghadapi Isu Pergeseran Eksistensi Profesi Akuntan di Indonesia.

Kata kunci: Framing Negatif Media, Motivasi pengembangan diri, Efikasi Diri