THE EFFECT OF SMISHING FRAUD, PERCEIVED RISK, AND TRUST USING E-MARKETPLACE TOWARDS ONLINE SHOPPING IN SHOPEE

Abstract

Abstrak: This study aims to determine the effect of SMishing fraud, perceived, and trust towards online shopping satisfaction at Shopee. This research is a quantitative research and using purposeive sampling techniques. There are 100 respondents was obtained by using the Rao Purba formula and data collection using a questionnaire distributed through social media. The instrument was tested using validity test and reliability test, normality test, linearity test, multicolinearity test, heteroscedasticity test, then analysis techniques using simple linear regression and multiple linear regression. The results showed that SMishing fraud and perceived risk had a negative and significant effect on online shopping satisfaction. In addition, trust has a positive and significant effect on online shopping satisfaction.

Key word: Online Shopping Satisfaction, SMishing Fraud, Perceived Risk, Trust Usimg E-Marketplace

Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh SMishing fraud, persepsi risiko, dan kepercayaan terhadap kepuasan belanja online di Shopee. Penelitian ini adalah penelitian kuantitatif dan menggunakan teknik pengambilan sampel betujuan (purposeive sampling). Sampel penilitian sebanyak 100 responden diperoleh dengan rumus Rao Purba dan pengumpulan data menggunakan kuesioner yang disebar melalui media sosial.instrumen diuji menggunakan uji validitas dan uji reliabilitas, uji normalitas, uji linieritas, uji mutlikolinieritas, uji heteroskedasitas, serta teknik analisis regresi linier sederhana dan regresi linier berganda. Hasil penelitian menunjukkan bahwa SMishing fraud dan persepsi risiko berpengaruh negatif dan signifikan terhadap kepuasan belanja online. Selain itu kepercayaan berpengruh positif dan signifikan terhadap kepuasan belanja online.

Kata kunci: Kepuasan Belanja Online, SMishing Fraud, Persepsi Risiko, Kepercayaan Menggunakan E-Marketplace