THE FIGURE OF SPEECH IN GERMAN WATCHES ADVERTISING IN THE INTERNET

Ericha Rizky Arstiana, Jurusan Pendidikan Bahasa dan Seni Fakultas Bahasa dan Seni Universitas Negeri Yogyakarta, Indonesia
Pratomo Widodo, Jurusan Pendidikan Bahasa dan Seni Fakultas Bahasa dan Seni Universitas Negeri Yogyakarta, Indonesia

 10.21831/10.21831/TLv1i1

Abstract


This study aimed to describe the figure of speech in german watches advertising in the internet.

This type of research is qualitative descriptive. Source of this study iss obtained from the internet in the form of advertising images and words contained on the web and online articles in period of November 2014 until March 2015. The research data is an unit lingual, which are words, phrases and sentences contained in the headline are collected with read technique and note technique. Analysis of data uses a unified referential method. The main instrument of this study is the author (human instrument). To determine the validity of the research data uses semantic validity. Reliability test useinterrater andintrarater.

The results show there are 49 stylistic and consists of 8 metonymy, 6 metaphor, 5 hyperbole, 4 alliteration, 4 polisindeton, 3 simile, 3 ellipsis, 3 assonance, 3 denotative, 2 allusions, , 2 personification, 2 euphemisms, 1 rhetorical question, 1 paradoxically, 1 asyndeton and1 climax.

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DOI: https://doi.org/10.21831/10.21831/TLv1i1

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