METAPHORICAL FOOTBALL-EXPRESSIONS IN VOLKSWAGEN ADVERTISEMENTS

Zakiyah Kusumaningtyas, Universitas Negeri Yogyakarta, Indonesia

 10.21831/10.21831/TLv1i1

Abstract


This research is a descriptive-qualitative research with the aim to describe the metaphorical football- expressions in Volkswagen advertisements and the meaning of them. The researcher conducts read and write technique in collecting the data from 11 Freunde and Der Spiegel magazines. The data- collecting bases on Pragglejaz Metaphor Identification Procedure and metaphor classification from Wahab. The result of this research shows that the metaphors in Volkswagen advertisements consist of nominative metaphor, sentence-metaphor and predicative metaphor. Those metaphors are analogy between the excellence of Volkswagen products and football. The meaning of those metaphors is persuasive and poetic, aimed to persuade the readers softly to buy the Volkswagen products advertised.

Keywords: metaphor, football, Volkswagen advertisement


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References


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DOI: https://doi.org/10.21831/10.21831/TLv1i1

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