TINGKAT KEPUASAN SANTRI TERHADAP KUALITAS DAN LAYANAN MAKANAN DI MUHAMMADIYAH BOARDING SCHOOL YOGYAKARTA

Abstract

Penelitian ini bertujuan untuk (1) Mengetahui tingkat kepuasan santri terhadap kualitas makanan di
Muhammadiyah Boarding School Yogyakarta, (2) Mengetahui tingkat kepuasan santri terhadap kualitas layanan
makanan di Muhammadiyah Boarding School Yogyakarta. Penelitian meupakan penelitian survey dengan model
Importance Performance Analysis (IPA). Populasi berjumlah 1671 santri, penentuan sampel menggunakan teknik
proportionate stratified random sampling dan diperoleh sampel 323 santri. Metode pengumpulan data
menggunakan observasi, dokumentasi dan angket. Teknik analisis data yaitu deskriptif kuantitatif. Hasil penelitian
menunjukkan: (1) Tingkat kepuasan santri terhadap kualitas makanan di MBS Yogyakarta memperoleh skor
harapan 3,53 dan skor kenyataan 2,74, kesenjangan -0,79 dan tingkat kesesuaian 77,84%. Skor tersebut termasuk
dalam kategori tidak puas karena harapan lebih besar dari kenyataan. (2) Tingkat kepuasan santri terhadap kualitas
layanan di MBS Yogyakarta memperoleh skor harapan 3,57 dan skor kenyatan 2,83, kesenjangan -0,74 dan tingkat
kesesuaian 79,27%. Skor tersebut termasuk dalam kategori tidak puas karena harapan lebih besar dari kenyataan.

Kata Kunci: Kepuasan Santri, Kualitas Makanan, Layanan Makanan

The purposes of this study are to (1) Determine the level of satisfaction of students on the quality of food at
Muhammadiyah Boarding School Yogyakarta, (2) Determine the level of satisfaction of students towards food
services at Muhammadiyah Boarding School Yogyakarta. This research is survey research with the Importance
Performance Analysis (IPA) model.
The study population amounted to 1671 students, the determination of
the sample using the proportionate stratified random sampling technique and have been obtained the
sample of 323 students.
Data collection methods used are observation, documentation and questionnaire. Data
analysis techniques using quantitative descriptive analysis. The results showed that: (1) The level of satisfaction of
students on the quality of food in the MBS Yogyakarta obtained an average score of 3.53 while the reality of
obtaining an average score of 2.74 with a gap of -0.79 and a level of suitability of 77.84% . The score is included
in the category of dissatisfaction because expectations are greater than reality. (2) The level of satisfaction of
students towards the quality of services in the MBS Yogyakarta gained an average score of 3.57 while the reality of
obtaining an average score of 2.83 with a gap of -0.74 and the level of suitability was 79.27%. The score is
included in the category of dissatisfaction because expectations are greater than reality.

Keywords: Students Satisfaction, Food Quality, Food Service