STUDENT SATISFACTION LEVEL TOWARDS EDUCATIONSERVICE IN SMK YPKK 1 SLEMAN ACADEMIC YEAR 2016/2017

Abstract

This study aims to describe student satisfaction level towards education service in SMK YPKK 1 Sleman on academic year 2016/2017 seen from five dimensions service quality namely reliability, responsiveness, assurance, empathy, and tangible. This study was a descriptive quantitative research. Research has been conducted in  SMK YPKK 1 Sleman. The population was 340 students of SMK YPKK 1 Sleman from three programs; accounting, RPL, and pharmacy. The sample taken were 172 students chosen by stratified random sampling technique. The instrument was tested into 30 students out of sample then analyzed its validity and reliability. Validity test was used product moment correlation formula, while reliability test was done by Cronbach alpha formula. Validity test result showed that there were 16 invalid statement items. All of the dimensions had strong reliability. Data analyzed by tendency formula. The results show that overall, majority students had medium satisfaction level towards education service in SMK YPKK 1 Sleman.

Keywords: student satisfaction level, education service, reliability, responsiveness, assurance,                       empathy, tangible.