The Effect Of Financial Literacy, Self-Control, and Lifestyle on Consumptive Behavior Through Online Shopping Among Accounting Education Students

Muthi'a Syarifah, Program Studi Pendidikan Akuntansi, Universitas Negeri Yogyakarta

Abstract


Abstract: The Effect of Financial Literacy, Self-Control, and Lifestyle on Consumptive Behavior through Online Shopping among Accounting Education Students. This research aims to investigate: (1) The effect of financial literacy on Consumptive Behavior through Online Shopping among Accounting Education Students of Faculty of Economics and Business, Yogyakarta State University. (2) The Effect of Self-Control on Consumptive Behavior through Online Shopping among Accounting Education Students of Faculty of Economics and Business, Yogyakarta State University (3) The Effect of Lifestyle on Consumptive Behavior through Online Shopping among Accounting Education Students of  Faculty of Economics and Business, Yogyakarta State University. The population in this study were 147 students of the FEB Yogyakarta State University Accounting Education Study Program. Samples were taken using a purposive sampling technique. The sample that can be used in this research is 110 respondents. Data collection techniques used tests and questionnaires. Test the validity of the questionnaire instrument using Product Moment correlation and reliability test using Alpha Cronbach's formula. Test the validity of the test instrument using expert judgment. Classical assumption test included normality test, linearity test, multicollinearity test, and heteroscedasticity test. The data analysis technique in this study used multiple regression tests.The results of this study indicate that: (1) Financial literacy has an effect on consumptive behavior through online shopping (2) Self-control has no effect on consumptive behavior through online shopping, and (3) Lifestyle has effect on consumptive behavior through online shopping (4) Financial Literacy, Self-Control, and Lifestyle have an effect on consumptive behavior through online shopping with a contribution of 56.2%, and the remaining 43.8% is affected by other factors. Efforts to reduce consumptive behavior in student online shopping can be made by increasing understanding of financial literacy and managing a better lifestyle.

Keywords: Financial Literacy, Self-Control, Lifestyle, Consumptive Behavior through Online Shopping


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