THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE, ROLE MODEL, AND THE USE OF SOCIAL MEDIA TOWARD INTERESTS TO BE YOUNG ENTREPRENEURS

Abstract

Abstract: The Influence of Entrepreneurial Knowledge, Role Model, and The Use of Social Media towards Interests to be Young Entrepreneur. The aims of this research is to find out the influence of Entrepreneurial Knowledge, Role Model, and The Use of Social Media towards Interest to be Young Entrepreneur at Accounting Education Students Faculty of Economics Yogyakarta State University 2016 grade. This research is population research where consists of 68 students from Accounting Education study program at FE UNY 2016 grade. Researcher used questionnaire and score documentation of Entrepreneurship subjects to collect data. The data analysis technique used multiple linear regression. The three variables have positive effect toward Interest to be Young Entrepreneur. The Entrepreneurial Knowledge variable gives coefficient value of 2,981. The Role Model variable gives coefficient value of 1,531. The Use of Social Media variable gives coefficient value of 0,204. The result of this research is the more positive The Entrepreneurial Knowledge, Role Model, and The Use of Social Media variable, the more positive the Interest to be Young Entrepreneur at Accounting Education Students Faculty of Economics Yogyakarta State University 2016 grade.

Keywords: Entrepreneurial Knowledge, Role Model, The Use of Social Media, Entrepreneur,   Student