THE EFFECT OF EMOTIONAL INTELLIGENCE AND ENTREPRENEURIAL KNOWLEDGE ON BUSINESS SUCCESS OF PMW’S ENTREPRENEURSHIP STUDENTS OF YOGYAKARTA STATE UNIVERSITY

Mega Febriani, Accounting Education Study Program Yogyakarta State University
Endra Murti Sagoro, Lecturer in Accounting Education Study Program Yogyakarta State University

Abstract


Abstract: The Effect of Emotional Intelligence and Entrepreneurial Knowledge on Business Success of PMW’s Entrepreneuship Students of Yogyakarta State University. This study aims to determine: (1) The effect of emotional intelligence on business success of PMW’s entrepreneurship students of Yogyakarta State University. (2) The effect of entrepreneurial knowledge on business success of PMW’s entrepreneurship students of Yogyakarta State University. This research is an ex-post facto research involving 106 entrepreneurial students who served as business owners who participated in the PMW for the 2017-2019. The research was conducted on 86 PMW’s entrepreneurship students of YSU for the 2017-2019. The prerequisite tests of this research analysis include normality test, linearity test, heteroscedasticity test, and multicollinearity test. The hypothesis test used is multiple linear regression test. The results of this study are: (1) There is a positive effect of emotional intelligence on business success of PMW’s entrepreneurship students of YSU as evidenced by tcount > ttable (3,624 > 1,988960) and sig. 0,000 < 0,05. (2) There is no positive effect of entrepreneurial knowledge on business success of PMW’s entrepreneurship students of YSU as evidenced by tcount > ttable (0,965 > 1,988960) and sig. 0,337 > 0,05.

Keywords: Emotional Intelligence, Entrepreneurial Knowledge, Business Success


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