THE LANGUAGE OF ADVERTISMENT: A STUDY OF VITAMIN D ADS IN GERMAN

Chartika Sukma Vanidya, Jurusan Pendidikan Bahasa dan Seni Fakultas Bahasa dan Seni Universitas Negeri Yogyakarta, Indonesia
Sri Megawati, Jurusan Pendidikan Bahasa dan Seni Fakultas Bahasa dan Seni Universitas Negeri Yogyakarta

 10.21831/10.21831/TLv1i1

Abstract


This study was aimed at describing 1) the language functions, and 2) the form of the phraseology utterances contained on the German Vitamin D advertisement.

The source and the data of this study were the advertisement of Vitamin D retrieved from the internet. This study was therefore a descriptive qualitative research. The data were collected through note-taking technique. To analyze the data, referential and pragmatic identity method were used. 

The results of this study showed that 1) there were four language functions employed in the Vitamin D advertisement namely referential function, expressive function, conative function,  and poetic function, 2) there were seven the form of phraseology namely Nominale Phraseologismen, Adverbielle Phraseologismen, Phraseologische Vergleich, Zwillingsformen, Modellbildungen, Verbale Phraseologismen, dan Sprichwörter.

Key words : Language, Advertisement, Vitamin D

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References


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DOI: https://doi.org/10.21831/10.21831/TLv1i1

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