INTEREST IN USING E-WALLET ON THE MILLENNIAL GENERATION IN SPECIAL REGION OF YOGYAKARTA

Abstract

Abstract: The purpose of this research was to found the influence: effect of perceived ease of use on interest using the e-wallet, effect of perceived benefits on interest using the e-wallet, and effect of subjective norms on interest using the e-wallet.

This research was conducted based on a quantitative approach with research samples, is millennial generation who live in Yogyakarta and ever and/ are currently using e-wallet. The sampling technique in this study used non-probability sampling with purposive sampling and the number of samples was 120 people. The data collection technique uses a questionnaire distributed online which has been tested for validity and reliability, and the data analysis technique used is multiple linear regression.

Results have shown that: The perceived ease of use has a positive and significant effect on interest in using the e-wallet, The perceived benefit has a positive and significant effect on interest in using the e-wallet, and The subjective norm has no significant effect on interest in using the e-wallet.

Keywords: E-wallet, E-Money, Perceived Ease of Use, Perceived Benefit, Subjective Norm, interest in using.