Kirana Septariyani



            This research aims to observe and to investigate the phenomena of unit shifts that exist in Kraton Wedding Website’s English-Bahasa Indonesia texts. This research employed a descriptive qualitative method. The findings of this research show that two types of unit shift, namely upward unit shift and downward unit shift, occurred in the text. Downward unit shifts occur in the highest frequency; there are 66 cases out of 86 cases. The lowest is upward unit shift; 20 cases out of 86 cases. The occurrences of meaning equivalence from the unit shifts that occur in Kraton Wedding Website are mainly equivalent. The complete meaning becomes the most frequent meaning equivalence, followed by the different meaning and increased meaning. From the research findings, it can be concluded that by doing shifts the messages of the SL can be conveyed as equivalence in TL.


Keywords: Unit shift, meaning equivalence, kraton wedding, website



            Penelitian ini bertujuan untuk mengamati dan menyelidiki fenomena unit shift yang terjadi dalam teks Bahasa Inggris - Bahasa Indonesia pada situs Kraton Wedding. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa dua jenis unit shift (upward dan downward unit shift) muncul dalam teks. Downward unit shift memiliki frekuensi kemunculan tertinggi; terdapat 66 data dari 86 data. Frekuensi kemunculan terendah merupakan upward unit shift; terdapat 20 kasus dari keseluruhan data. Kesetaraan makna dari unit shift pada situs Kraton Wedding sebagian besar merupakan sepadan/setara. Complete meaning menjadi kesetaraan makna yang paling sering ditemui, diikuti oleh different meaning dan increased meaning. Dari hasil penelitian terkait, dapat disimpulkan bahwa dengan melakukan shifts pesan dari teks sumber dapat disampaikan dengan setara pada teks target.


Kata kunci: Unit shift, kesetaraan makna, pernikahan kraton, website

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