PENERAPAN METODE BALANCED SCORECARD DALAM PENGUKURAN KINERJA ORGANISASI DI RUMAH SAKIT PKU MUHAMMADIYAH YOGYAKARTA

Abstract

ABSTRAK
Penelitian ini betujuan untuk memahami Penerapan Metode Balanced Scorecard dalam Pengukuran
Kinerja Organisasi di Rumah Sakit PKU Muhammadiyah Yogyakarta. Penelitian ini menggunakan
pendekatan kualitatif dengan metode deskriptif. Hasil penelitian ini menunjukkan RS PKU
Muhammadiyah Yogyakarta menggunakan metode Balanced Scorecard dalam pengukuran kinerja
organisasi. Adapun aspek yang dinilai dari pengukuran kinerja organisasi di RS PKU Muhammadiyah
Yogyakarta yaitu perspektif keuangan, perspektif pelanggan, perspektif proses bisnis internal, dan
perspektif pembelajaran dan pertumbuhan. Dilihat dari keempat pespektif tersebut, pelaksanaan Metode
Balanced Scorecard sudah berjalan dengan baik namun masih perlu adanya peningkatan dalam beberapa
perpektif agar kinerja organisasi lebih baik dan berjalan maksimal. Pertama, dari perspektif keuangan
mengalami kenaikan pendapatan dilihat dari data keuangan Tahun 2015-2016. Kedua, perspektif
pelanggan mengalami kenaikan jumlah pengunjung dan mengalami kenaikan tingkat kepuasan pelanggan
dilihat dari Tahun 2015-2016. Ketiga, dari perspektif proses bisnis internal masih perlu adanya inovasi
organisasi agar dapat meningkatkan pelayanan publik menjadi lebih maksimal. Dari perspektif
pembelajaran dan pertumbuhan masih perlu adanya penambahan jumlah fasilitas penunjang dan juga
peningkatan kompetensi karyawan agar dapat lebih meningkatkan kepuasan pelanggan sehingga kinerja
organisasi semakin baik.
Kata kunci : metode balanced scorecard, manajemen strategik, pengukuran kinerja

ABSTRACT
This research aimed to understand the implementation of Balanced Scorecard Method in
measuring the organizational performances at PKU Muhammadiyah Hospital Yogyakarta. The
research used a descriptive qualitative approach. The result of this research showed that PKU
Muhammadiyah Hospital Yogyakarta used Balanced Scorecard Method for measuring
organizational performances. The aspects assessed from the measurement of organizational
performances at PKU Muhammadiyah Hospital Yogyakarta were financial perspective,
customer perspective, internal business processes perspective, also learning and growth
perspective. Based on the four perspectives, it could be seen that the implementation of Balanced
Scorecard Method has been running well but nevertheless still need an enhancement in some of
the perspectives for better and more optimal organizational performances. First, from the
financial perspective there was an increase in income that can be seen from the financial data of
the year 2015-2016. Second, from the customer perspective there was an increase in the number
of visitors and the level of customer satisfaction that can be seen from the year 2015-2016.
Third, from the perspective of internal business processes, there was still a need for
organizational innovation in order to improve public services. From the learning and growth
perspective there was also still a need for addition to the number of supporting facilities and also
an enhancement in employee competence in order to further improve customer satisfaction so
that the organization's performances become better.

Keywords: balanced scorecard method, strategic management, performances measurement