ANALISIS MANAJEMEN WISATA OUTBOUND KALI BOYONG CAMP PAKEM SLEMAN

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Abstrak
Peneliti menemukan beberapa manajemen di Wahana Wisata Outbound masih bisa lebih dioptimalkan,
dengan demikian penelitian ini bertujuan untuk mengetahui manajemen yang diterapkan oleh Wisata Outbound
Kali Boyong Camp Pakem Sleman, meliputi: perencanaan (planning), pengorganisasian (organizing), pengarahan
(directing), pemotivasian (motivating), pengendalian (control).Penelitian ini merupakan penelitian deskriptif
kuantitatif dengan metode survey. Populasi yang digunakan untuk penelitian ini adalah seluruh karyawan dan
fasilitator di Wisata Outbound Kali Boyong Camp. Adapun teknik pengambilan sampel pada penelitian ini
menggunakan teknik purposive sampling yang berjumlah 22 orang, terdiri dari karyawan dan fasilitator inti.
Instrumen penelitian ini berupa angket, dengan nilai reliabilitas 0,897. Teknik analisis data menggunakan deskriptif
yang dituangkan dalam bentuk persentase. Berdasarkan hasil penelitian diketahui bahwa manajemen Wisata
Outbound Kali Boyong Camp Pakem Sleman, ditinjau dari proses manajemennya dominan pada kategori baik,
dengan persentase perencanaan sebesar 50 %, pengorganisasian sebesar 50 %, pengarahan sebesar 72,7 %,
pemotivasian sebesar 72,7 %, dan pengendalian sebesar 63,6 % . Dengan demikian, manajemen Wisata Outbound
Kali Boyong Camp Pakem Sleman berkategori baik.
Kata kunci : Analisis, Manajemen, Outbound
Abstract
The researcher found some management in Tourism of Outbound can still be more optimized, so, this
research aims to know the management applied by Tourism of Kali Boyong Camp Outbound at Pakem Sleman,
including: planning (planning), organizing (organizing), directing, motivation (Motivating), control (control). This
research is a quantitative descriptive research with survey method. The population used for this research were all
employees and facilitators in Tourism Kali Boyong Camp Outbound. The sampling technique in this research used
purposive sampling technique that amounted to 22 people, consisting of employees and main facilitators. The
instrument of this study is a questionnaire, with a reliability value of 0.897. The data analysis technique used was
descriptive which is poured in the form of percentage. Based on result of the research, the management in Tourism
of Outbound Kali Boyong Camp at Pakem Sleman in terms of management process, dominant in good category,
with percentage of planning with percentage of 50%, organizing with percentage of 50%, direction with
percentage of 72,7 %, Motivation with percentage of 72.7%, and control with percentage of 63.6%. Therefore, the
management of Tourism in Kali Boyong Camp Pakem Sleman Outbound is in the good category.
Keywords: Analysis, Management, Outbound