THE DEVELOPMENT OF LEARNING MEDIA BY USING POCKET BOOK OF FINANCIAL LITERACY TO IMPROVE KNOWLEDGE OF VOCATIONAL STUDENT’S PERSONAL FINANCE MANAGEMENT

Abstract

This research aimed to: develop learning media of financial literacy pocket book. The material is Personal Finance Management for student in X grade Accounting program at SMK Koperasi Yogyakarta, to increase the implementation of financial literacy pocket book. Some aspects to know the media suitability aspects according to the assessment of material expert, media expert, language expert, accounting teacher and students in small group through media aspects, material aspects and language aspects. This research was research and development adapted from a ADDIE models. In analysis stage started by need analysis and some problems that happened. Its supported with statistic data from Otoritas Jasa Keuangan in 2013 about the education of financial literacy still low was 21,84% categorize well literate. In the development stage chosen material personal finance management with the assessment from a media expert, a material expert, a language expert, an accounting teacher, 10 students for small group for media suitability aspects assessment and 30 students for pocket book media assessment. The assessment of small group did by using 5-scale questionnaires and increasing the knowledge of financial literacy were pretest and posttest. The data was analyzed descriptively in quantitative and qualitative approaches. The level of suitability of learning media by pocket book according to the assessment in range 1-5 was: 1) Media Expert, the mean score was 4,38 with category strongly feasible, 2) Material Expert, the mean score was 3,47 with category feasible, 3) Language Expert, the mean score was 4,05 with category feasible 4) Accounting Teacher, the mean score was 4,06 with category feasible. The result was financial literacy pocket book was feasible used as Learning Media by Financial Literacy Pocket Book based on the assessment of knowledge was increase in 2,516  from 8,967 to 11,483.

Keywords: The development of learning media, a pocket book, financial literacy, knowledge, ADDIE, SMK, Personal Finance Management.