DEVELOPING SUPPLEMENTARY WRITING MATERIALS FOR GRADE XI STUDENTS OF MARKETING STUDY PROGRAM AT SMK N 1 BANTUL

Abstract

The objectives of this study were to find out the target needs and learning needs of grade XI students of Marketing Study Program at SMK N 1 Bantul and to develop appropriate writing materials for grade XI students of Marketing Study Program at SMK N 1 Bantul. This study was a Research and Development (R&D) study. The subjects of this research were grade XI students of Marketing Study Program of SMK N 1 Bantul consisting of 50 respondents. This study used research procedures proposed by Borg and Gall (1983: 775) with some adjustments. The procedures of this study were 1) research and information collecting, 2) planning, 3) developing preliminary form of product, 4) preliminary field testing, and 5) main product revision. The data needed in this study were taken from two types of questionnaires. The first was needs analysis questionnaire which was used to collect data about the students’ target needs and learning needs. The second was expert judgment questionnaire which was used to obtain data about the appropriateness of the developed materials. The data from those questionnaires were analyzed through descriptive statistics. The products of this study were three units of writing materials. Each unit consisted of five sections: Let’s Get Started, Let’s Try, Let’s Find Out, It’s Show Time, and Reflection and 14 to 15 tasks. Based on the results of expert judgment, the developed materials were considered to be appropriate with the mean score of all units was 3.91 which was very good.

Keywords: writing, marketing, supplementary materials