PENGARUH TREND BUSANA MUSLIMAH TERHADAP GAYA BUSANA KULIAH MUSLIMAH MAHASISWA JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS NEGERI YOGYAKARTA

Abstract

Penelitian ini bertujuan untuk mengetahui: 1)Trend busana muslimah yang sedang berkembang di
Indonesia; 2)Gaya busana kuliah muslimah mahasiswa Jurusan Manajemen Fakultas Ekonomi UNY;
3)Pengaruh trend busana muslimah terhadap gaya busana kuliah muslimah mahasiswa Jurusan
Manajemen Fakultas Ekonomi UNY. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan
korelasional. Populasi penelitian ini adalah mahasiswi jurusan manajemen angkatan 2014 sejumlah 455
orang. Ukuran sampel penelitian sebanyak 129 orang yang ditentukan dengan teknik proportionate
stratified random sampling. Pengumpulan data dilaksanakan melalui angket, observasi dan
dokumentasi.Analisis data dilakukan dengan analisis deskriptif dan regresi. Hasil penelitian menunjukkan:
1)Hasil analisis majalah busana muslimah tahun 2017 untuk kategori styling trend busana muslimah yang
paling banyak muncul adalah gamis dengan prosentase 42,6% dan blus dengan prosentase 32,6%; 2)Hasil
analisis mahasiswa Jurusan Manajemen FE UNY untuk kategori styling gaya busana kuliah muslimah
mahasiswa yang paling banyak muncul adalah gamis dengan prosentase 34,9% dan blus dengan
prosentase 30,2%; 3) Terdapat pengaruh trend busana muslimah terhadap gaya busana kuliah muslimah
mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Yogyakarta. Hasil analisis
menunjukkan bahwa trend busana muslimah mempengaruhi gaya busana kuliah muslimah mahasiswa
manajemen sebesar 34,032% serta sebesar 65,968 % dipengaruhi oleh faktor lain yang tidak dikaji.
 
Kata kunci :trend, gaya busana kuliah, busana muslimah

This study aimed to: 1) A growing Muslim fashion trend in Indonesia; 2) Fashion style for Muslim
college students in the Department of Management, Faculty of Economics, UNY; 3) Influence of Muslim
fashion trends on the Muslim college student's fashion style at the Department of Economics, University of
Yogyakarta. This research is a quantitative research with a correlational approach. The population of this
study is a class of management students in 2014 with a total of 455 people. The size of the study sample
was 129 people which were determined by the proportionate stratified random sampling technique. Data
collection was carried out through questionnaires, observation and documentation. Data analysis was
carried out by descriptive analysis and regression. The results of the study show: 1) The results of the
analysis of the Muslim fashion magazine for 2017 in the styling category of the Muslim fashion trend that
most often appear are robes with a percentage of 42.6% and blouses with a percentage of 32.6%; 2) The
results of the analysis of the FE UNY Department of Management students for the styling category of the
student's Muslim college clothing style that most appear is the robe with a percentage of 34.9% and a
blouse with a percentage of 30.2%; 3) There is the influence of Muslim fashion trends on the Muslim
college student's fashion style in the Department of Management, Faculty of Economics, Yogyakarta State
University. The results of the analysis show that the trend of Muslim clothing influences the management
style of Muslim college students' fashion styles by 34.032% and 65.968% is influenced by other factors not
examined.

Keywords: trend, college style, Muslim clothing